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Learn Like A Leader

Mark Sanborn

” – Peter Drucker. ” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” Develop your learning agenda on what you will need to know to be successful, not what you use to need. Dr. Peter Drucker chose a new area of study every few years.

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A New Framework for Customer Segmentation

Harvard Business Review

The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. This then allows the development of specific solutions for each segment. Big Data now lets us observe that journey.