Mark Sanborn
FEBRUARY 19, 2019
” – Peter Drucker. ” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” An example: the experts in key card computing were displaced by new technology.) Dr. Peter Drucker chose a new area of study every few years.
Harvard Business Review
JUNE 12, 2013
The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. Peter Drucker once said, "The customer rarely buys what the business thinks it sells him."
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