Harvard Business Review

SEPTEMBER 30, 2013

In Germany, a commitment to product quality and engineering excellence has been key both for multinationals and small- and medium-sized enterprises (SMEs). Up to this point, China’s economic development has been focused on cost competitiveness and the adoption of foreign-developed technologies and innovations.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Note the geography. Do they have a team overseas, say, in India?

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

SEPTEMBER 3, 2012

Enter my co-author, MIT-trained strategist and engineer Juan Carlos Méndez-García, who consults with both start-ups and Fortune 500 companies. Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. Saturation is reached at 90%+. Images copyright 2012 Juan C. All rights reserved.

Learning Curve 9

Learning Curve Market Penetration Disruptive Innovation Kaplan 9

Harvard Business Review

SEPTEMBER 9, 2015

I learned this from working with senior executives at one of the world’s largest high-tech engineering companies recently, who were concerned that many of their big customer programs were over budget and behind schedule. Senior management knew this was an issue. This was delaying product production.

Welch 8

Welch Supply Chain Consensus Engineering 8