Harvard Business Review

JULY 5, 2011

Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. This student mobility is an opportunity to accelerate technology diffusion to the developing world. Using students to create new markets is not new.

Market Penetration 10

Market Penetration Marketing Travel Hotels 10

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Do they have a team overseas, say, in India? Use social media.

Competitive Intelligence 9

Competitive Intelligence Market Penetration Maturity Information Technology 9

Harvard Business Review

SEPTEMBER 30, 2013

In Germany, a commitment to product quality and engineering excellence has been key both for multinationals and small- and medium-sized enterprises (SMEs). Up to this point, China’s economic development has been focused on cost competitiveness and the adoption of foreign-developed technologies and innovations.

Management 10

Management Market Penetration Innovation Engineering 10

Harvard Business Review

SEPTEMBER 3, 2012

Enter my co-author, MIT-trained strategist and engineer Juan Carlos Méndez-García, who consults with both start-ups and Fortune 500 companies. Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. Saturation is reached at 90%+. Images copyright 2012 Juan C. All rights reserved.

Learning Curve 14

Learning Curve Market Penetration Disruptive Innovation Kaplan 14

Harvard Business Review

JULY 12, 2017

Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain. In these cases, the insurers’ right to subrogate, or go after the assets of others to recoup their losses, is largely unenforceable.

Insurance 14

Insurance Industry Policies Market Penetration 14

Harvard Business Review

SEPTEMBER 9, 2015

I learned this from working with senior executives at one of the world’s largest high-tech engineering companies recently, who were concerned that many of their big customer programs were over budget and behind schedule. As a result, we still need the Work-Out process to improve cross-boundary collaboration.

Welch 8

Welch Supply Chain Consensus Engineering 8