Development Forrester Media Tools 
Harvard Business Review
NOVEMBER 8, 2016
Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.
Harvard Business Review
JUNE 9, 2011
Use tools like Twitter Search or Radian6 to keep an ear on what customers are saying about your brand. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer). At many media organizations, reporters Tweet about their stories and insights. For example, Dell has attracted 1.5
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Harvard Business Review
JUNE 3, 2011
It's great to start with listening tools like Radian6 to get a bead on what people are saying about you in the groundswell. Instead, appoint "shepherds" to help lead social media across teams in marketing, customer support, HR, and IT. He is senior vice president, idea development, at Forrester Research.
Harvard Business Review
MARCH 28, 2018
According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies. What staff members are we targeting?
Harvard Business Review
JANUARY 29, 2015
James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?
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