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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Al Ries is one of my brand heros. Marketing cannot fix a bad product. Working first on product and service excellence should be the primary goal of any company. Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. I love branding.

Brand 189
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White Gold: A Story of Persistence

RapidStart Leadership

Within seven years, petroleum had become the second most valuable export in the United States, helping fuel industrial expansion and development at home and abroad. Today the Goderich mine is the largest salt mine in Canada and is one of the most productive salt works in the modern world. Eric Ries Click To Tweet.

Ries 120
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Which Social Network Makes Your Customers Buy?

Harvard Business Review

While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience. Looking to develop and launch our business, we set our sights on one particular network — StockTwits.

Ries 8
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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. It may be tempting to skip brand development in the rush to get a new product to market. what we believe in – our defining values.

Brand 9
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How GE Stays Young

Harvard Business Review

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Product development: g etting closer to customers and moving faster.

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Become a Company That Questions Everything

Harvard Business Review

And is it possible to encourage the “right kind” of questions — the ones most likely to lead to productive results? To encourage company-wide questioning, The Lean Startup ’s Eric Ries says, “It’s not about slogans or putting up posters on the wall — it’s about the systems and the incentives you create to promote the behavior.”

Company 11
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A Dozen Lessons for Entrepreneurs

Leading Blog

What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad. You don’t want people to start amping up expectations for an early version of your product. 302). * * * Like us on Facebook for additional leadership and personal development ideas. * * *. Talk to them.