Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

JULY 6, 2015

I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. His insurance business has exploded with growth over the past 22 years. Here’s the background of how to succeed as a local business networker from arguably the toughest sales category on the planet: insurance.

Insurance 50

Insurance Committee Customer Loyalty Competitive Advantage 50

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I visit prospective customers almost daily, mostly insurance agents and property managers, and provide value. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey. Reprinted with permission from Jeffrey H.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

APRIL 27, 2011

Now information flows in many directions, consumer touch points have multiplied, and the old, one-size-fits-all approach has given way to precision marketing and one-to-one communications. I used to think that loyalty was the highest rung on the consumer pyramid until I became the CMO of Allstate Insurance.

Marketing 17

Marketing Content Brand Metrics 17

Harvard Business Review

JULY 22, 2015

Slowing Chinese economic growth coupled with confidence-sapping tumult on the stock market have set alarm bells ringing at companies about their future growth prospects in China. Our research on China’s prospects, in comparison to the development trends of 167 countries over 60 years, highlights the magnitude of the opportunity.

Strategy 8

Strategy Insurance Transportation GDP 8

Harvard Business Review

JUNE 14, 2018

Then, by applying tools like artificial intelligence, the online retailers are able to create more-personalized customer experiences, fostering levels of satisfaction, connection, and customer loyalty that traditional retailers just can’t compete with. Data-Driven Marketing. Insight Center. Sponsored by Google.

Brand 8

Brand Retail Customer Loyalty Loyalty 8

Harvard Business Review

MARCH 19, 2014

These concepts allowed BCG to develop a prism through which any potential action can be evaluated. There is also no clear causal explanation for how PSA is related to the development of cancer. This came into play recently in a partnership between an Australian supermarket and an auto insurance company.

Insurance 14

Insurance Information Technology Loyalty Bottom-up 14

Harvard Business Review

DECEMBER 2, 2010

For example, in the car insurance customer journey, one of the stages — if you're unlucky — is getting in an accident and having to report a claim. With most insurance companies this is a complicated and poorly-defined process that takes place at a traumatic time.

Insurance 15

Insurance Retail Brand Loyalty 15

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. Even in this digital age, personal relationships are critical to building trust and loyalty with customers. Reallocate advertising and marketing dollars to customer experience.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Price 13

Price Retail Discount Tactics 13

Harvard Business Review

APRIL 5, 2016

For example, in 2015, Jennifer Braus bought Systems Design West, which serves hundreds of municipal firehouses in the Pacific Northwest by handling billing to insurance companies for their emergency ambulance transports. High growth means that your new customers will quickly outnumber your existing ones.

Company 8

Company Transportation System Insurance 8

Harvard Business Review

FEBRUARY 20, 2014

In 18 short months, search engine Google erased 85 percent of the market cap of the top GPS companies after launching its mobile maps app. Alibaba , China’s equivalent to Amazon, became a $16 billion lender in less than three years, and China’s largest seller of money market funds in only seven months.

Banking 10

Banking Retail Finance Insurance 10

Harvard Business Review

SEPTEMBER 14, 2017

A very aggressive mix (say 0:100) is common in industries such as insurance that use independent contractors as sales agents. Customers may buy from a firm because the company has superior products, great branding, effective digital marketing or favorable pricing. A 60:40 pay mix is the average for U.S.

Motivation 8

Motivation Incentives Franchising Short-term 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

NOVEMBER 22, 2017

Why is one insurance company deep into an agile transformation while another is experimenting with it only at the edges of its business? Citibank Asia, which has a strong customer loyalty position in most of its markets, decided to change its operating model to double down on customer relationships to counter locally based competitors.

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

JANUARY 26, 2015

In today’s economy, organizations are supposed to treat employees almost as free agents, with low expectations of loyalty on either side. When our marketing department needed two new people, it kept the positions open for a while in order to take on two employees coming through the CRC from departments that were shrinking.

Policies 8

Policies Chemicals Bond Fashion 8

Harvard Business Review

JANUARY 28, 2015

”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

MAY 30, 2014

If a company’s leaders understand the capabilities that define its unique identity, they’ll make smarter decisions about what businesses to buy and sell, what markets to enter and exit, what to prioritize in new product development, how to manage costs, where to invest, and all the other choices that are inherent in sustaining a great company.

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 10, 2012

Madhusudhan Reddy, VP of HR, has a major challenge on his hands: How do you hire, train, retain and develop productive, engaged employees and make the new unit cost effective? It pioneered the concept of branded diamonds in India, and has multiple brands for different markets and price segments. Productivity is higher.

Company 8

Company Crisis Attrition Public Relations 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

JUNE 6, 2017

While advances in health care in the developed world often emphasize new technologies, in developing lower- and middle-income countries simply expanding the reach of basic primary care services is crucial to improving health. In developing countries, primary care tends to be delivered by a mix of public and private sector providers.

Development 8

Development Health Care Operations Franchising 8

N2Growth Blog

NOVEMBER 4, 2010

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

Blog 303

Blog Marketing Succession Brand 303

Harvard Business Review

MARCH 13, 2014

Widespread adoption of privacy tools sustains the market for strong encryption and security software – a field that demands constant innovation to stay ahead of both hackers and government surveillance. Again, if more companies adopted strong privacy practices, it would help create market demand for better and more usable tools.)

Information Technology 8

Information Technology Tools Technology Video 8

Harvard Business Review

JANUARY 28, 2015

As the dot-com bubble heated up in the early 1990s, a number of thinkers turned their attention to developing frameworks to help executives answer those questions in HBR, and their work forms a solid foundation for navigating the digital transformation that’s still playing out.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

JANUARY 21, 2015

It matters under the Affordable Care Act because if full-time work is defined as 40 hours a week, employers can avoid the employer mandate [to provide health insurance] by cutting the work week down to 39 hours. First, are workers assets to be developed or are they costs to be cut? The labor market also is very weak.

Insurance 8

Insurance Definition Policies Short-term 8

Harvard Business Review

SEPTEMBER 16, 2014

The average consumer has no primary care provider or health insurance coverage, and often has to rely on poorly regulated drug vendors, medical practitioners within their family or traditional systems of medicine. In sub-Saharan Africa, there are three important ways disruptive innovations can democratize health systems: 1.

Health Care 8

Health Care Disruptive Innovation Franchising Innovation 8