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Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

It certainly demonstrates the loyalty that companies can inspire when they invest properly in people. Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015.

Reis 104
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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

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Sell Your Product Before It Exists

Harvard Business Review

If you haven’t seen the promos yet, Coin is a new device that aggregates all of your information from credit, debit, and even loyalty cards and can be swiped just like a regular credit card. Coin has managed to test the market without ever actually releasing the physical product. Product development Risk management Sales'