Chartered Management Institute

DECEMBER 5, 2023

It certainly demonstrates the loyalty that companies can inspire when they invest properly in people. Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015.

Reis 104

Reis Learning-by-Doing Training Long-term 104

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Every step of the way, Sephora is trying to improve the customer experience and maximize loyalty. In 2005 A.G.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

DECEMBER 25, 2013

If you haven’t seen the promos yet, Coin is a new device that aggregates all of your information from credit, debit, and even loyalty cards and can be swiped just like a regular credit card. Coin has managed to test the market without ever actually releasing the physical product. It’s about increasing your odds of winning.

Productivity 8

Productivity Products Reis FAQ 8