Development Marketing Trends Working Capital 
N2Growth Blog
DECEMBER 6, 2022
Diversification is not a trend; it is essential for companies to become and remain competitive. Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets.
Strategy Driven
DECEMBER 14, 2020
The businesses that succeed today are all meeting the needs of the customers in the market. It is great if you know what makes you work on your idea. If your why is focused on a need in the market Z, your business will be larger than the business that is designed to meet a personal need. Is it worth it? About the Author.
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Strategy Driven
MARCH 18, 2011
In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”
Harvard Business Review
AUGUST 28, 2018
Indeed, current trends are moving away from broad offerings in many industries. The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. There it had become the market leader for e-commerce payment processing, but by 2015 it had some formidable rivals.
Harvard Business Review
JANUARY 9, 2013
Revenues have stagnated over the last few years, in part because Adam has no ambition to expand into other countries despite the relatively small size of his current market. Should he plow cash into increasing the pay of the disadvantaged people he employs, or build his working capital? What We Learned.
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