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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

Jody Steinhauer began The Bargains Group in 1988 from her kitchen table by purchasing a variety of different clothing and reselling it to discount clothing stores. …And the Clients Went Wild! : And the Clients Went Wild! Combine social media with traditional marketing techniques for breakthrough results!

Wilde 50
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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Have collaboration goals and processes well-defined so that expectations MATCH. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics!

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Whole Foods Market Needs More than Price-Tinkering

Harvard Business Review

Whole Foods has done a great job of cultivating the organic and all-natural market. Grocery chains such as Kroger now offer similar products (often with discount private label offerings). Even Wal-Mart has entered the game with Wild Oats products and, not surprisingly, a pledge to be 25% cheaper than national brands.

Price 8
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Why Investors Who Bought Groupon's IPO May Be Disappointed

Harvard Business Review

billion market valuation. The crux of Groupon's business model involves offering highly-discounted deals to subscribers by email. Consumers, of course, love big discounts. This is because drastic discounts devalue a product and are often viewed as acts of desperation. The usual response is dead silence.

IPO 10
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Groupon: Is Google Making a $6 Billion Mistake?

Harvard Business Review

ever ," and there are stories aplenty about businesses that are besieged by new customers when they enlist Groupon to offer huge discounts to customers who sign up for the daily email blast. The answer depends on your ultimate goal. Forbes anointed Groupon " the fastest growing company.

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The Persuasive Pressure of Peer Rankings

Harvard Business Review

Here’s what you might see on (what you’d hope is) a typical week: Competing wearables offer a variety of peer data, differentiating themselves from the mechanical activity trackers and pedometers that have long been on the market. Innovation Marketing' Meanwhile, the Walgreens Steps program has been wildly successful, with 1.3

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The Largest Risk (and Opportunity) Investors Are Ignoring

Harvard Business Review

Tackling climate change — and thus keeping the world inhabitable — is an achievable goal, but it will become prohibitively expensive if we wait to act. coal market. coal market. This is the key message from a leaked United Nations study that The New York Times reported on last week.