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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

Peter Skarzynski is a founder and Managing Partner of ITC Business Group, LLC. He advises large, global organizations on strategy, innovation and organizational change and is recognized as a leading expert in enabling organizational renewal and growth through innovation.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

State of the art management and leadership techniques are continually evolving. Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.

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Scott D. Anthony: An interview by Bob Morris

First Friday Book Synopsis

Anthony is the managing partner of Innosight, a global strategic innovation consulting and investment firm. Based in the firm’s Singapore offices since 2010, he has led Innosight’s expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures).

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How Innovative Trailblazers are Transforming Business

Skip Prichard

Good marketers, and particularly researchers, tackle business problems by directly challenging the core beliefs around the ‘consumer reality’ of a brand—which are very often based on either outmoded, unrealistic or simply wishful thinking. Be aware of cultural signals and market dynamics. So…think like Peter Drucker. ‘Be

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Learn How to Market Like Google

CO2

The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. I bet the book is great too.

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Coffee House Book Review – “Wikibrands” by Sean Moffitt and Mike Dover

Tanveer Naseer

As such, regardless of whether your a seasoned marketer or a front-line manager for a team of computer programmers, “Wikibrands” can serve as a valuable guide not only for how businesses will inevitably change in the years ahead, but how your organization can manage this change with minimal disruption or loss of market share.

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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Frances Hesselbein – Former CEO, Girl Scouts of America and Peter Drucker Foundation. Thinkers50 – World’s Most Influential Management Thinkers. Stew Friedman – Practice Professor of Management at the Wharton School of the University of Pennsylvania. World authority on project management. Non-profit CEOs.