Mark Sanborn
FEBRUARY 19, 2019
” – Peter Drucker. ” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” Information received from any source is considered in terms of accuracy and implication. Dr. Peter Drucker chose a new area of study every few years.
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that. No, it’s to maximize shareholder value.
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