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What HR Has Learned From Marketing

The Horizons Tracker

For more traditional organizations, this is probably where many HR functions still reside, their work very much focused around eking as much out efficiency from the workforce as possible. This phase then evolved into a more complete focus on the satisfaction of customers, with various tools and models developed to ensure this happened.

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How To Help Your Team To Stop Drowning In Work

Eric Jacobson

In Nick Sonnenberg’s new book, Come Up For Air , (available February 7, 2023), you’ll learn about his CPR Business Efficiency Framework , which stands for: C ommunication P lanning R esources This framework focuses on eliminating the pain points most teams experience by optimizing these three operation areas foundational to every organization. “In

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How To Use The CPR Business Efficiency Framework To Eliminate A Team's Pain Points

Eric Jacobson

In Nick Sonnenberg’s book, Come Up For Air , you’ll learn about his CPR Business Efficiency Framework , which stands for: C ommunication P lanning R esources This framework focuses on eliminating the pain points most teams experience by optimizing these three operation areas foundational to every organization. “In how tech savvy?

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

He advises large, global organizations on strategy, innovation and organizational change and is recognized as a leading expert in enabling organizational renewal and growth through innovation. Peter Skarzynski is a founder and Managing Partner of ITC Business Group, LLC.

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Jeff Bloomfield: An interview by Bob Morris

First Friday Book Synopsis

As a founder of BrainTrust, a successful organization that trains and develops sales and marketing professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it’s really no mystery. People buy from people they trust.

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Joseph McCormack, author of BRIEF: An Interview by Bob Morris

First Friday Book Synopsis

Joe McCormack is on a mission to help organizations master the art of the short story. An experienced marketing executive, successful entrepreneur and author, Joe is recognized […].

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Jeff Bloomfield: An interview by Bob Morris

First Friday Book Synopsis

As a founder of BrainTrust, a successful organization that trains and develops sales and marketing professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it’s really no mystery. People buy from people they trust.

Wilde 70