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Steve Yastrow: An interview by Bob Morris

First Friday Book Synopsis

Steve’s fresh, provocative approach to marketing, […]. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand Harmony “compelling and powerful,” and We a “superb book.”

Tourism 80
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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business Review

Capital markets, as a whole, are also moving in this direction. This is apparent in India, where Prime Minister Narendra Modi’s government is using a collaborative approach to build a national digital highway , partnering with the country’s world-class technology companies in the process.

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China Needs a New Generation of Dreamers (and New Dreams)

Harvard Business Review

To quote Peter Drucker, “The purpose of an organization is to make ordinary people do extraordinary things.” This happiness is due to the fact that Haier [has] created a platform for everyone to fully exploit their potential and realize their value, rather than taking orders passively or bearing huge stress.