First Friday Book Synopsis

APRIL 6, 2014

Steve’s fresh, provocative approach to marketing, […]. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand Harmony “compelling and powerful,” and We a “superb book.”

Tourism 80

Tourism Hotels Wilde Drucker 80

First Friday Book Synopsis

MAY 22, 2015

Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Philip Kotler is the S.C. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics.

Marketing 70

Marketing Management Tourism Wilde 70

Harvard Business Review

MAY 31, 2018

Capital markets, as a whole, are also moving in this direction. In turn, this will foster better social outcomes and create new markets and consumer segments. A significant majority of citizens want changes to how society governs itself —and therefore how problems get solved—and also changes to the corporate status quo.

Company 9

Company Decentralization Long-term Operations 9

Harvard Business Review

NOVEMBER 15, 2013

To quote Peter Drucker, “The purpose of an organization is to make ordinary people do extraordinary things.” This happiness is due to the fact that Haier [has] created a platform for everyone to fully exploit their potential and realize their value, rather than taking orders passively or bearing huge stress.

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8