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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. The eBook is based on a study that PureMatter and Leadtail collaborated on. Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM.

Brand 346
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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

Insiders

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The Next Level: What Insiders Know About Executive Success

Kevin Eikenberry

There are two important things you should know about this book right away: This book is written by a good writer who has been an executive in a Fortune 500 company; so, it is not only well written, but it’s readable and practical. Called the Situation Solutions Guide, it is like having an executive coach always at your side.

Execution 183
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Better Your Best: 12 Free Resources for You

Mark Sanborn

Here are 12 free ebooks, reports and articles on leadership, customer service, communication, teamwork and change. An ebook on the Essentials of Leadership. 7 Reasons Why Executive Speakers Flop. I’ve centralized the best here to make it easy for you to download what you find helpful. 10 Practices of Exceptional Service.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.

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10 Simple Tips To Attract The Best Clients.

Rich Gee Group

This has two angles: If you don’t know how to execute something critical for your business, hire someone. Write an eBook for your target market — and give it away. You know who your target market is (if you don’t, call me) — chase and connect with them. If business is bad, rocket up your marketing.

Tips 150
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3 Ways to Pursue Productive Failure

Nathan Magnuson

Both the soft cover and ebook versions will be available on October 16. Or cut ties and incur the wrath of the executive sponsors and finance department. Use a test market or a pilot group. My new book Ignite Your Leadership Expertise is available for pre-order on Amazon.com. These don’t have to be your only two options.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.