Traditional Strategy Is Dead. Welcome to the #SocialEra
Harvard Business Review
SEPTEMBER 12, 2012
Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. They haven't seen the obituary: It's helpful to call this new context the Social Era to emphasize a point: while in the industrial era, organizations became more powerful by being bigger, in the Social Era, companies can also be powerful by working with others.
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