Women on Business

OCTOBER 1, 2012

This gives you an instant marketing presence in front of potential clients. Decide how marketing activities will be initiated between partners such as handing out marketing material at various networking functions, exchanging banners and links on websites or share a big marketing project. Treat them well!

Strategy 226

Strategy Mentor Entrepreneur Learning-by-Doing 226

Harvard Business Review

APRIL 24, 2015

Roughly half of companies currently use video in their marketing strategies, and two-thirds of marketers expect to do so in the near future. For many marketers, the key focus is view count. But if you look under the hood of what really drives a video strategy, it becomes clear that view count is primarily a vanity metric.

Metrics 8

Metrics Video Marketing Audience 8

Women on Business

FEBRUARY 7, 2012

Yes it is — if you learn how to leverage this new talent by focusing Gen Y behaviors on business goals and setting metrics for results. Yes, the time required to onboard and manage new employees has surged but the payoff is building high energy, local and global citizens who are commited to making a contribution to the world.

Management 187

Management Media Learning-by-Doing Fashion 187

Harvard Business Review

JUNE 14, 2016

Last year, networking giant Cisco Systems worked with one of its contract manufacturers in Malaysia to deploy 1,500 energy and temperature sensors on its manufacturing equipment. As Kern put it, “We always manage costs so closely, but we weren’t really measuring energy — we didn’t know how much we spent!

Energy 8

Energy Company Supply Chain Operations 8

Harvard Business Review

NOVEMBER 5, 2015

Marketing analytics is becoming big business. of their marketing budgets on analytics and expect to spend 11.1% In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? And are companies using marketing analytics effectively? For marketing ROI, the figure is 0.61%.

Marketing 8

Marketing ROI Metrics B2C 8

Terry Starbucker

MAY 21, 2017

On my last few visits there I started a habit of writing directly on the white board that was on the wall as I was speaking, recording thoughts I was having, inspirations I wanted to share, and metrics we were tracking. Maybe all wasn’t lost to the marketing holding pattern after all. I had a goal in mind. “I

Succession 253

Succession Leadership Commitment Travel 253

Harvard Business Review

AUGUST 17, 2017

Many of them responded by including quality metrics in their compensation incentives. As any compensation consultant will tell you, comp plans can address only so many metrics. So for a compensation committee to justify a new metric, it needs to have a strong business case.

Execution 10

Execution Metrics Long-term Incentives 10

Harvard Business Review

JANUARY 19, 2018

Too worried about their own hides, most managers don’t have time or energy to focus on anyone else’s. What are job goals and key success metrics? Unfortunately, organizations today are unknowingly leaving employees with skill gaps and blind spots that can derail careers and organizational effectiveness. Liane Davey.

Career 15

Career Development Company Supply Chain 15

Harvard Business Review

AUGUST 10, 2018

We are approaching the pursuit of work-life balance with the same obsessive (and oppressive) energy as we do our careers. It seems likely that the values driving us to be workaholics in the first place are also encouraging us to “optimize” ourselves by using metric-driven “hacks.”

Stress 14

Stress Metrics Morale Goal 14

Harvard Business Review

SEPTEMBER 19, 2017

Metrics Are Not Your Friends. A growing body of evidence shows that ethical companies outperform financially over time , but trying to translate such a broad finding into the short-term planning metrics used by most businesses is perilous. There are (at least) three major flaws with it. Let’s be clear.

Ethics 12

Ethics Short-term Long-term Supply Chain 12

N2Growth Blog

NOVEMBER 23, 2010

Case in point is Wal-Mart CEO, Lee Scott, who is so concerned with diversity mandates that Wal-Mart officers are held financially accountable by tying officer incentive bonuses to achieving diversity goals. Interesting points about the metrics involved – good feedback for women leaderhsip bloggers. Personally, I am not affronted.

Diversity 350

Diversity Blog Leadership Learning-by-Doing 350

Harvard Business Review

JANUARY 28, 2015

Develop a shared vocabulary and shared metrics. When CMOs and COOs talk about the customer decision journey, that language needs to be translated into metrics and key performance indicators (KPIs) that more accurately measure progress. Consider how Dutch energy company Essent is redesigning the customer experience.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

DECEMBER 7, 2017

All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

SEPTEMBER 8, 2011

It can spur creativity and accelerate actions designed to meet important goals. It's the basis for their goals. Once compensation depends on improving a particular score, people tend to focus on the metric rather than on what it tells you about what customers want or need. Done right, it can reinforce a company's values.

Incentives 14

Incentives Metrics Sample Survey 14

Coaching Tip

DECEMBER 17, 2014

Knowing what''s important to the leadership of the organization and what they want to see happen allows the leadership team to focus its energy and achieve sustained high performance in taking action. Values often influence people''s choices about where to invest their energies. Primary Objective or Goal. The Planning Process.

Strategic Planning 150

Strategic Planning Planning Process SWOT 150

Harvard Business Review

OCTOBER 1, 2015

A look at global trends such as energy demand should remind leaders of businesses small and large that what we do every day matters. Last year during Climate Week, my company took the opportunity to publicly announce a commitment to increase the energy efficiency and reduce the environmental impact of our operations and product portfolio.

Energy 8

Energy Commitment Globalization Operations 8

Harvard Business Review

MAY 2, 2011

The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment matters because it decreases the amount of energy it takes to go from A to Z. the goals are aligned.

Brand 14

Brand Energy Price Long-term 14

Harvard Business Review

OCTOBER 29, 2018

Their goal was to train people to stop waiting around for their bosses’ approval, and instead, feel empowered to make decisions on their own. But when a training initiative has no discernible purpose or end goal , the risk of failure is raised. They hoped, as an outcome, decisions would be made faster.

Training 9

Training Company Workshop Stress 9

Coaching Tip

SEPTEMBER 10, 2011

The corporate mission statement is further clarification and definition for your dreams and vision and assures you that your goals are aimed at the right target. Values often influence people's choices about where to invest their energies. Goals convert vision/mission into energy. Seven Principles of Marketing.

Mission Statement 135

Mission Statement Goal Energy Wilde 135

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

SEPTEMBER 13, 2011

You either achieve your goals or you don't. Energy, creativity, and activity are all good things — but they don't create value unless results are achieved. In other words, metrics are starting points for dialogue rather than conclusions. Most organizations take the same stance.

Short-term 14

Short-term Pharmaceuticals Long-term Maturity 14

Harvard Business Review

SEPTEMBER 23, 2013

There was once a running joke at Virgin Mobile when it came to our marketing spend: What Virgin Mobile would spend in one year, AT&T would spend on one episode of “American Idol.” Marketing execs then end up “re-launching” their own brands to new audiences on a loop in a struggle to make up for lost time.

Brand 9

Brand Storytelling Advertising Budgeting 9

Harvard Business Review

SEPTEMBER 11, 2014

Getting people to work together isn’t easy, and unfortunately many leaders skip over the basics of team building in a rush to start achieving goals. How do you form group norms, establish clear goals, and create an environment where everyone feels comfortable and motivated to contribute? Set or clarify goals.

Team 11

Team Case Study Goal Project 11

Harvard Business Review

FEBRUARY 8, 2013

The lure of establishing an organization that uses market mechanisms to achieve its mission is substantial. The men and women who choose this path have diverse expertise and job responsibilities: marketing, leadership development, communications, operations, new business development, purchasing. Some are recent graduates.

Real Estate 8

Real Estate Constraint Entrepreneur Restructuring 8

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. That process was quickly fixed — and illuminated the pathology of valuing productivity metrics divorced from UX.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

DECEMBER 17, 2018

To achieve that goal, however, we must innovate not only in terms of science and R&D, but also in how we run our business. In 2016, country and function heads were asked to identify innovation ambassadors for each of the markets we’re in: 80 people senior enough to connect innovation to strategy and make things happen.

Innovation 10

Innovation Company Agility Workshop 10

Harvard Business Review

JULY 12, 2012

Instead, I relied on my background as an MIT-trained engineer to create a system of hiring and development that relies on metrics and quantitative analysis. They experience the actual pains and successes of our primary customers: professional marketers who need to generate leads online. 500 List. These are not cold, purchased leads.

Team 14

Team Analysis CRM Quality 14

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

NOVEMBER 12, 2013

Jon: Because they have different priorities and metrics for success. One group’s accountable for managing costs, for example, and another group’s responsible for growing market share. There’s a built-in tension between the two goals — that’s as it should be. These are natural checks and balances.

Project 9

Project Consensus Learning-by-Doing Incentives 9

Harvard Business Review

OCTOBER 6, 2011

Customers and suppliers: The ultimate goal of our business is not to sell products but to serve customers. By competing on products, we respond to the market. By competing on serving customers, we can understand, anticipate, stimulate, and influence market demands.

Industry 10

Industry Strategy Supply Chain Long-term 10

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

FEBRUARY 29, 2016

Determined to explore how today’s philanthropists are harnessing market forces to make a difference in the world, and what they are learning, my team and I conducted interviews with several of the most prominent: from Ackman and Cohen to Virgin’s Sir Richard Branson and Reid Hoffman of LinkedIn.

Learning Curve 8

Learning Curve Hedge CEO Education 8

Harvard Business Review

NOVEMBER 23, 2016

I put my immediate energies toward building an exceptionally strong executive team. Within a few years, we had dramatically turned around the organization’s finances, performance measures, and market share. Together we developed an agenda for change and put it into action. Things were looking up on all fronts except one.

Health Care 8

Health Care How To Operations Quality 8

Harvard Business Review

DECEMBER 9, 2016

In addition to working with participating providers to target clinical populations for whom virtual care would be appropriate, we asked providers to offer virtual visits to align with BWH population health and access goals. We believe this program will become increasingly vital as the market offers more virtual urgent care options.

Health Care 8

Health Care Consultative Video Efficiency 8

Harvard Business Review

SEPTEMBER 16, 2014

You could, Drexler and Noble write, take advantage of government subsidies to invest in affordable housing or renewable energy (something that, as they note, people have been doing for decades). Or you could accept lower returns in exchange for accomplishing social goals. Noble: Impact investing is about strategy.

Insurance 8

Insurance Bond Hedge Bottom-up 8

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. What’s optimal for you – with your goals and values – could very well be suboptimal for the next person.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

JUNE 3, 2016

Over the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals. According to the Market Research Society (MRS) , spending on online research increased 15 percent from 2008 to 2012. How can we link the work we do in the community back to our goals?

ROI 8

ROI Brand Strategic Planning Metrics 8