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Become a Brand Renegade

Leading Blog

Think how Uber transformed the transportation industry, how Airbnb took over the lodging industry — not to mention how Tesla is upending both the automobile and energy industries. To do that, we had to lean into a “brand renegade” mindset and apply it to our daily operations. How it’s always been done” was never our standard.

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Challenging Thought-Terminating Clichés: Strategies for Organizational Change

Mike Cardus

Conserving Emotional Energy: Quickly move on without engaging in emotionally taxing conversations. This ‘camouflage’ approach ensures that change agents operate seamlessly within the organization, making their efforts more effective and less susceptible to dismissal. link] Williams, P. Organizational Dynamics , 35 (2), 150–160.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Here are five: Commit from the Top.

P&L 10
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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business Review

Another pervasive reason is that senior executives are trained as operators, not innovators. And there’s a fundamental conflict between innovation and optimizing an existing operation. To close the gap, we need to treat innovation differently than we do normal operations. Don’t Get Trapped in Your P&L.

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Microsoft Taxes Itself

Harvard Business Review

This week, Microsoft is announcing an unusual initiative that it hopes will change how the company operates: an internal fee on carbon. The money collected will go to purchase Renewable Energy Certificates (RECs) and carbon offsets , allowing Microsoft to declare itself carbon neutral. Accountability throughout the organization.

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The Rebirth of the CMO

Harvard Business Review

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 9
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How to Break Through a Career Impasse

Harvard Business Review

One class discussion that gets the light-bulbs flashing is a case study analysis of a brilliant functional expert, Harris (not his real name), who gets sent to an elite business school’s general management program with the promise of a promotion into a P&L role upon his return. What broke the impasse? Get visibility externally.

Career 8