Marshall Goldsmith

MAY 3, 2011

Leading by example can mean a lot more than leading by public-relations hype. At Northrop Grumman, CEO Kent Kresa and his leadership team reversed the company's poor image and engineered an amazing turnaround. He communicated clear expectations for ethics, values, and behavior. Michael Dell is a perfect example.

360-Degree Feedback 115

360-Degree Feedback Gordon CEO Learning-by-Doing 115

Strategy Driven

NOVEMBER 6, 2015

Design and re-engineering of products-services. Public relations plan is annually updated, with realistic, measurable goals. The organization maintains and lives by an ethics statement. The business you’re in. Study and refine your own core business characteristics. About the Author.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Women on Business

JANUARY 22, 2011

We are considering offering something like the following on a monthly basis: Review trends of your specific keywords Identify potential hotspots for blog links Update Facebook Fans page = 25-50 postings Identify and connect with potential Facebook friends Update Twitter account = 30-50 Search Engine Optimized postings Leave comments on blogs and websites (..)

Press Release 100

Press Release Discount PR Blog 100

Harvard Business Review

JULY 22, 2013

But what are the ethical lines this paid-for content should not cross? The public relations and communications company Edelman definitely has a horse in this race, but it has issued a useful paper on the relationship of paid content and journalism, which ends with "An Ethical Framework" that makes some unexpected points.

Ethics 8

Ethics Content Guidelines Media 8

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Terry Starbucker

SEPTEMBER 6, 2015

I’d always appreciated the Code of the West ( from Jim Owen’s book, “Cowboy Ethics” ) – I saw it often on posters in the offices of many of my staff in Wyoming: Live each day with courage. That customer’s trouble call got escalated, correctly, to one of our engineers in the NOC. We can’t fire that engineer Terry”. “I I know.”.

How To 150

How To Leadership Engineering Bottom-up 150

N2Growth Blog

JUNE 17, 2010

In further pondering this dichotomy an interesting thought came to mind – If I could genetically engineer the perfect leadership gene what qualities and characteristics would constitute the architecture of leadership DNA? The Ten Commandments and the Sermon on the Mount are all the ethical code anybody needs.&# - Harry S.

Definition 370

Definition Blog Leadership Covey 370

Strategy Driven

JUNE 3, 2011

Visioning sets the stage for necessary processes, such as growth strategies, re-engineering, training, enhancing shareholder value and organizational development. Without visioning, other functions (marketing, human resources, financial, production, quality control, public relations, etc.) are simply performing band-aid surgery.

Strategic Planning 68

Strategic Planning Benchmarking Long-term Consultative 68

Women on Business

JANUARY 13, 2011

Your page ranking in search engines is determined by the relevancy of the content on your website. Most customers start their research on the Internet: give them ways to find you when they use a search engine. NOTE: Lead your customers forward by making your process easy to use. 4) Establish excellent incoming links.

Press Release 145

Press Release Discount Content Directory 145