Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
The engineer behind that project, Steve Sasson, offered a memorable one-liner to the New York Times in 2008 when he said management's reaction to his prototype was, "That's cute — but don't tell anyone about it.". .* This is the title of the first day of the 28-day training program in the back of The Little Black Book of Innovation.
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