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Kodak and the Brutal Difficulty of Transformation

Harvard Business Review

The engineer behind that project, Steve Sasson, offered a memorable one-liner to the New York Times in 2008 when he said management's reaction to his prototype was, "That's cute — but don't tell anyone about it.". .* This is the title of the first day of the 28-day training program in the back of The Little Black Book of Innovation.

Gilbert 15
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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

After all, the first prototype of a digital camera was created in 1975 by Steve Sasson, an engineer working for … Kodak. Maybe in 2010 it would have lured a young engineer from Google named Kevin Systrom to create a mobile version of the site. But that doesn’t square with reality. The right lessons from Kodak are subtle.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

Yet wanting to be closer with customers, and knowing what actual, operational pathways to take in order to achieve this are two very different things. The Future of Operations. The designers were focused on creating better user experiences, while the engineers were focused on speed, quality, and efficiency. Insight Center.

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What the Media Industry Can Teach Us About Digital Business Models

Harvard Business Review

media innovators, with hundreds of billions of dollars created by companies that are helping democratize content production and distribution while developing new ways to connect advertisers and customers. Zooming in on the sales challenge helps to highlight the difficulty of business model innovation.