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Maybe You’re an Entrepreneur After All

Lead Change Blog

They watch the highlight reels of great leaders and think: “I’m no entrepreneur like [insert name here].” As much as they want to take the leap on the inside, many leaders resist because their definition of entrepreneur is just too narrow. You don’t have to make it big in business to be an entrepreneur.

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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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3 Startup Financing Myths You Should Avoid

Leading Blog

To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation. The real issue here is that if an entrepreneur comes in to a pitch and goes on and on about how they’re going to build a billion dollar company in just a few years, most investors eyes tend to glaze over.

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Creative Ways to Market Your Business

Strategy Driven

When opening a business, the one thing that any budding entrepreneur wants is for it to be as successful as possible. Marketing your business to a wide variety of audiences and maximizing the number of people you will be reaching is undoubtedly one way of promoting success. Let your artistic flair go wild and read on for more!

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Ideas Are Not The Keys To Entrepreneurial Success

Tanveer Naseer

Most people assume that successful entrepreneurs are created solely based on how innovative and groundbreaking their new idea is. It might amaze many people to know that successful entrepreneurs are rarely building on new ideas or disrupting existing industries. No new idea comes formed ready for delivery to the market.

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Entrepreneurs Operating System (EOS) Lacks Traction

CO2

It has become a source is frustration to me working with Entrepreneurs and hearing those three letters together E.O.S. Entrepreneurs Operating System). It is through those decisions and combination of how the organization determines to meet the market that it then determines what activities need to be done and how.

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What’s Not Working in Content Marketing and How to Avoid It

Women on Business

Guest post by writer and online marketer Monica Crowe (learn more about Monica at the end of this post). Over marketing, otherwise known as hype, is high on the list of those fatal flaws. Don’t confuse marketing with hype. Marketing is using a well crafted, refined message, while hype is excessive and exaggerated.

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