In the CEO Afterlife

APRIL 24, 2017

Whether you are a start-up or a Procter & Gamble, the ethic of focusing on what you do best and excelling at it is the culture and the identity that sustains an organization’s success. Whether an organization is sick or healthy, doing more of the same but better is never the means to long-term prosperity.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

APRIL 13, 2015

Easily definable” is the element within visions that facilitates the ethic of simplicity, and doing less, better in this complex world of business. When leadership foresight is compelling, inclusive, and easily definable, people want to be a part of it; they want to follow their leader to that place.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking.

Price 162

Price Discount Brand Incentives 162

In the CEO Afterlife

SEPTEMBER 8, 2015

To be fair, the ‘act early’ ethic prevails in corporate cultures that worship entrepreneurial thinking. When I was a CMO and CEO, I operated with an entrepreneurial mindset that required taking decisions as early as possible. That meant making the call without all of the information, and not fretting about it, but being glad of it.

Power 100

Power Competitive Advantage Airlines Information 100

In the CEO Afterlife

MAY 6, 2016

The Leamington story, and the intestinal fortitude of this little town epitomizes the ethic of everyday people who believe in themselves, and in the strength of others like them to make what seems impossible, possible. The pressure mounted and the grocery chain folded. French’s is back on Loblaws’ shelves.

Retail 100

Retail Restructuring Brand Ethics 100

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking.

Price 148

Price Discount Brand Incentives 148

In the CEO Afterlife

SEPTEMBER 26, 2011

Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. Depending on the circumstance, you either keep quiet when the customer is wrong or you diplomatically make a correction (with rational reasons). You might even lose that customer.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

FEBRUARY 4, 2015

There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout. So how does a small player compete against mega corporations? Rule number one: don’t try to copy the giant’s strategy or its culture.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

OCTOBER 30, 2011

The ethic of more balls in the air, more chances of success lurks in their subconscious. Even though most senior executives know that being all things to all people is the roadmap to disaster, they can’t seem to help themselves. They cannot ignore the lure of opportunity – any opportunity.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

JULY 10, 2011

Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks?

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

AUGUST 6, 2013

This top management ethic is essential to brand resilience. I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

MARCH 18, 2015

Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Their evolving brands, Quicken, TurboTax, and QuickBooks continue to be strong contributors to 2014’s revenue of $4.5 billion and record earnings. Intuit cuts through that complexity with software that simplifies.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

SEPTEMBER 24, 2012

Now, consider this side benefit: imagine the impact this involvement had on the company’s customer service ethic. Sometimes I got an earful, but by the time I thanked a dissatisfied consumer for their time, I had a loyal customer and some added insight. Spend a day with a Sales Representative.

CEO 207

CEO Chief Executive Officer Business Model Competitive Advantage 207

In the CEO Afterlife

FEBRUARY 13, 2017

Several, such as Trump, still operate by the brain and muscle ethic. Does it inspire? If it doesn’t, move on. Research the reputation and the modus operandi of the CEO. Beware the entrepreneur. Explore corporations that value diversity. Don’t resist starting in the sales department.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100

In the CEO Afterlife

MARCH 21, 2011

Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. Helping the world overcome environmental catastrophes such as the Japan quake might make a damn good start.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 8, 2016

That’s a good [trend] to hook onto as a coffee manufacturer in terms of where our psyches are when it comes to the ethics of food. “If anything, people are trying to get back to the simple roots, the true intentions of food and beverage,” she says.

Brand 100

Brand Brand Management Advertising Management 100