Harvard Business Review

JANUARY 12, 2015

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

MAY 2, 2018

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

Marketing 8

Marketing Advertising Ethics Health Care 8

Marshall Goldsmith

FEBRUARY 8, 2018

Regular contributor to Harvard Business Review. Deepa Prahalad – Focused on design and emerging markets. Forbes – #1 Leader in Retail. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Formerly a leader in the automotive, retail, restaurant, media innovation and consulting industries.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

AUGUST 28, 2012

That age-old question resonates with the specialists who provide retailers with customer intelligence. In retail environments, companies are aiming to be able to identify all shoppers, connect them with their shopping profiles, and either sell them something or at least gain enough data about them to help make a sale during the next visit.

Retail 13

Retail Wireless Loyalty Chemicals 13

Harvard Business Review

JANUARY 30, 2012

Now 30, she works for Louis Vuitton China's retail department and would like to have a career in luxury goods, perhaps in sales development or public relations. "Of Although the majority of emerging markets women dream big, younger women in Brazil and Russia are more likely to aspire to the top job in their profession.

Marketing 15

Marketing Loyalty Career Globalization 15

Harvard Business Review

OCTOBER 6, 2014

Troubles at Tesco, the UK’s leading retailer, are mounting. Tesco, the success story of the British retail scene for the last 20 years, has suddenly fallen from grace. UK retail, like the rest of the developed world, is witnessing a few big long-term trends. and spends it in international markets. How did this happen?

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Online Retail. Whole Foods Market. There is a direct link between empathy and commercial success. of all the companies in the index).

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

OCTOBER 8, 2012

The Wall Street Journal recently broke a story which revealed two surprises about the pricing practices of Internet retailers: Prices change often and widely. Internet retailers have discovered that the web is a perfect setting to optimize prices. It's fair to question whether these frequent price changes are ethical.

Price 8

Price Retail Discount Ethics 8

Harvard Business Review

APRIL 26, 2012

And although the retail giant's green efforts have done a lot to showcase the company's commitment to sustainability, sometimes Walmart gives its critics some legitimate ammo, like the recent revelations and allegations of corruption in its Mexican operations. But the immediate market reaction here is fascinating.

Ethics 11

Ethics Short-term Marketing Operations 11

Harvard Business Review

DECEMBER 1, 2016

We break down empathy into categories: ethics, leadership, company culture, brand perception, and public messaging through social media. The top 10 companies in the Global Empathy Index 2015 increased in value more than twice as much as the bottom 10, and generated 50% more earnings (defined by market capitalization).

Company 8

Company Ethics Automotive Metrics 8

Harvard Business Review

MARCH 10, 2015

” A PriceWaterhouseCoopers review suggests roughly 45% of flyers would lose under the new schemes. So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?” Loyalty here is as much about ethics as it is business. Customers Marketing'

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

JUNE 2, 2015

defend against “attack from beneath” and maintain your reputation for ethical operations. By the late 20 th century most retailers designed the clothes that they sold and outsourced their manufacture to others’ factories in low-cost parts of the world. Ethical supply chains. Because it can.

Supply Chain 8

Supply Chain Contract Manufacturing Outsourcing Operations 8

Harvard Business Review

SEPTEMBER 5, 2014

In 2009, The Wall Street Journal reported on Google’s algorithm that crunched data from employee reviews and promotion and pay histories to determine which employees are most likely to quit, and more recently Google was lauded for pioneering the use of big data to predict employee turnover. Consider this object lesson from marketing.

Human Resources 11

Human Resources Information Technology Report Human Capital 11

Harvard Business Review

NOVEMBER 15, 2012

Today, more than ever, brands need to understand the importance of well-crafted design and storytelling in the modern market. With technology's ability to circulate information at light speed, the traditional six-month cycle that spanned from runway coverage to retail availability has been completely obliterated. How Ethical Are You?

Storytelling 9

Storytelling Long-term Fashion Brand 9

Harvard Business Review

MAY 31, 2012

The New York Times exposed the international retail giant's history of bribing Mexican government officials in order to dominate that market. Facilitation payments" and other "costs of doing business" in various markets can no longer be condoned. Wal-Mart made headlines recently for all the wrong reasons. That advice was buried.

Execution 12

Execution Retail Report Policies 12

Harvard Business Review

MAY 20, 2016

They set out a broad vision, provide lofty goals, and model an ambitious work ethic (for recent college grads, it’s not a big leap from “all nighters” to “all weekenders”). For example, a digital marketing director at Daniel’s company wanted to gain greater visibility and impact beyond her area of focus.

Brainstorming 11

Brainstorming Leadership Delegation Self-aware 11

Harvard Business Review

JANUARY 20, 2012

But this reaction from SOPA's ostensible industry reveals more about the apparent effectiveness of this digital cause-related marketing effort than its legality, morality or ethics. The logical question is whether this sort of corporate "hacktivism" will emerge as a new normal for cause marketing worldwide.

Tactics 13

Tactics Self-aware Politics Industry 13

Harvard Business Review

OCTOBER 28, 2016

They have also helped businesses profit from consumers by encouraging enrollment in costly overdraft protection, subscriptions to email lists and magazines, and disclosure of personal information to retailers. Our research offers insights for how marketers and policy makers might leverage defaults to improve consumer well-being.

How To 8

How To Participative Influence Ethics 8

Harvard Business Review

MAY 29, 2014

Our micro distribution centers (MDCs) in Africa, many of which are run by women, help our beverages reach small shops and kiosks that can’t be served by more trucks and vans and create value for our business, our retail and restaurant customers, and the broader communities. We also have ethical drivers for our sustainability work.

CEO 11

CEO Supply Chain Operations Brand 11

Harvard Business Review

JULY 25, 2014

Clean Up Your Subcontracts 4 Tips for Business to Ensure Ethical, Slavery-Free Supply Chains The Guardian It may not seem like a topic for a listicle, but this quick rundown of what businesses need to keep in mind to avoid exploiting vulnerable people – and becoming embroiled in often well-deserved PR nightmares — is entirely useful.

Supply Chain 15

Supply Chain Short-term PR Engineering 15

Harvard Business Review

SEPTEMBER 5, 2014

In 2009, The Wall Street Journal reported on Google’s algorithm that crunched data from employee reviews and promotion and pay histories to determine which employees are most likely to quit, and more recently Google was lauded for pioneering the use of big data to predict employee turnover. Consider this object lesson from marketing.

Report 8

Report Human Capital Health Care Compliance 8

Harvard Business Review

JUNE 9, 2016

Consider these three examples: In 2014 the US healthcare retailer CVS decided to stop selling cigarettes, at an estimated cost of $2 billion, due to it being “the right thing for us to do for our customers and our company to help people on their path to better health,” according to Larry Merlo, CEO. .” Insight Center.

Short-term 8

Short-term Company Long-term Ethics 8

Harvard Business Review

NOVEMBER 23, 2010

12:53 PM Tuesday November 23, 2010 by Edward Hallowell | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print If youre working — either from home or the office — over Thanksgiving, Im not sure whether to say, "Congratulations on your work ethic!" or "My condolences on your plight."

Guidelines 14

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard 14

Harvard Business Review

MAY 4, 2017

But the security industry is a fast-growing market, with IDC pegging it as becoming a $101 billion opportunity by 2020. Some characteristics of a successful cybersecurity professional simply can’t be taught in a classroom: unbridled curiosity, passion for problem solving, strong ethics, and an understanding of risks.

Education 13

Education How To Industry Career 13

Harvard Business Review

JANUARY 12, 2018

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. This would represent between 10% and 15% of total retail financial assets under management. will grow to U.S. $5 5 trillion to U.S. $7

Consultative 8

Consultative Strategy Advice McKinsey 8

Harvard Business Review

SEPTEMBER 28, 2012

With the company's retail insights into the browsing, shopping, and purchasing behaviors of its customers, its views into entrepreneurial investment through its Web Services offering, and its Kindle and Fire media consumption devices, Amazon is extraordinarily well-positioned to strategically invest in explicit companies or particular sectors.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

JULY 1, 2015

As a result, workers are less productive, less healthy, even less ethical. As a result, somewhere between five and 15 million additional workers will be eligible for overtime, most in retail and food service and most of them women. Long hours deplete our ability to make good choices and make it harder to fit in a full night of sleep.

Long-term 8

Long-term Short-term Retail Ethics 8

Harvard Business Review

JUNE 21, 2013

In fact, a survey of retail managers suggests that a majority think customers are happier getting preferential treatment in public than in private. Ethical Quandaries. Even more disturbing, one in six say they''ve been personally bullied into doing something counter to their ethical values or their customers'' interests.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

SEPTEMBER 15, 2014

Inspiring these consumers to help make electronics retailing more women-friendly, they gave what was at best a loosely connected network of customers some of the trappings of a community. Like its rivals, Best Buy tended to sell consumer electronics from a strongly male perspective.

Gilbert 9

Gilbert Participative Cooper Network Economy 9

Harvard Business Review

DECEMBER 18, 2012

We ordered new stools for our kitchen from a hip furniture retailer. Throughout those six weeks, the retailer couldn't tell us where they were, because, as the customer service reps explained, the European supplier doesn't communicate with them very well. If it was, why was it allowed to go to market with such a defect?

Airlines 15

Airlines Retail Learning-by-Doing Quality 15

Harvard Business Review

NOVEMBER 17, 2016

” Digital communication was set to upend markets and change everything. This matters because prediction is an input to a host of activities including transportation, agriculture, healthcare, energy manufacturing, and retail. The year 1995 was heralded as the beginning of the “New Economy.”

Film 8

Film Cost Technology Chemicals 8

Strategy Driven

FEBRUARY 4, 2011

How much further should we extend ethics? Sadly, many of the perpetrators did not see lapses in ethics… it was legal and just business to them. By maintaining an awareness of further changing environments, there are further opportunities to be successful, ethical and move ahead of the competition.

Ethics 59

Ethics Cost Crisis Learning-by-Doing 59

Harvard Business Review

MARCH 15, 2011

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. Marketers no longer need to be so indirect about figuring out what a customer will do or like. Many of those data points exist in silos — with the phone company, the cable company, the retailer, etc.

Market Segmentation 15

Market Segmentation Marketing How To Price 15

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Deep learning intersects with numerous fields, and it will soon aid in manufacturing, medicine, retail, utilities, and beyond.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

JANUARY 29, 2015

By introducing the idea of holographic computing and baking it into every Windows 10 device from launch forward, Microsoft is offering developers, marketers, and ultimately consumers, completely new ways to do what they already want to do. Doesn’t this face the same ethics and social challenges as Glass? I’m not convinced.

Forrester 8

Forrester Technology Execution Automotive 8

HR Digest

JANUARY 10, 2024

Can you share specific examples of how these capabilities have measurably impacted market value? Over the last four decades, drivers of market value have shifted significantly. In the late 1970s 95% of market value was derived from earnings. Fast forward to the 2020s, and earnings now account for only 15 to 20% of market value.

Ulrich 52

Ulrich Leadership Diversity Audience 52

Harvard Business Review

AUGUST 6, 2012

This is one reason why retailers and oil companies make good boycott targets. When this is the goal, activists frequently select a single firm as their target. Often NGOs will target companies that are most vulnerable or promise to have the most significant impact. Smart activists make it easy for customers to participate in a boycott.

Company 12

Company Supply Chain Politics Media 12