Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
Examples of high-profile failed business collaborations are everywhere. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. One example is a Memorandum of Understanding (MOU), a non-legally binding partnership, like the one Ford entered into with Toyota.
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