Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
Examples of high-profile failed business collaborations are everywhere. It turns out, where there is money to be made, self-interest prevails, thus trumping cooperation in the process. It turns out, where there is money to be made, self-interest prevails, thus trumping cooperation in the process. Brandbenburger and Barry J.
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