Leading Blog

FEBRUARY 5, 2021

All firms must empower people with the knowledge and incentives to execute the task to benefit the organization. He is a globally recognized microeconomist and author of seven books and has taught organizational economics, accounting, and finance at the University of Rochester’s Simon Business School for more than forty years.

P&L 323

P&L Franchising Leadership Forrester 323

Coaching Tip

FEBRUARY 16, 2011

Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, MySpace and others. Facebook executives aren't shy about their aspirations. "We Sources: The Wall Street Journal, [link] and Forrester Research, Inc. Seth Godin: Poke the Box.

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 9

Finance Marketing P&L ROI 9

Harvard Business Review

APRIL 18, 2011

Whether firms call the position Chief Customer Officer (CCO) or some other label, these individuals serve as top executives with the mandate and power to design, orchestrate, and improve customer experiences across the ever-more-complex range of customer interactions. About one quarter of these CCOs formerly held operations positions.

B2C 14

B2C B2B Forrester Budgeting 14