Coaching Tip

FEBRUARY 16, 2011

Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, MySpace and others. Facebook executives aren't shy about their aspirations. "We So far, Facebook's key battleground has been in online marketing. market, which reached $8.88

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel.

Finance 10

Finance Marketing P&L ROI 10

Harvard Business Review

APRIL 18, 2011

Whether firms call the position Chief Customer Officer (CCO) or some other label, these individuals serve as top executives with the mandate and power to design, orchestrate, and improve customer experiences across the ever-more-complex range of customer interactions. Senior leaders are in a new position. Consider one example.

B2C 14

B2C B2B Forrester Budgeting 14