Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. He had to ask her four more times, including once on a conference call with the whole executive team, before she finally relented. He had to ask her four more times, including once on a conference call with the whole executive team, before she finally relented.

Quinn 11

Quinn Execution CFO Forrester 11

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

JULY 18, 2012

The best game-changing moves are unexpected, counterintuitive, and consequently generate a great deal of buzz, says marketing strategist Dorie Clark. Look for officials to wield the threat of prosecutions to force bank concessions, which in turn may lead to more resignations by top executives, says Oxford Analytica. Chief Executive).

Outsourcing 21

Outsourcing Altman Forrester PR 21

Harvard Business Review

JULY 18, 2012

The best game-changing moves are unexpected, counterintuitive, and consequently generate a great deal of buzz, says marketing strategist Dorie Clark. Look for officials to wield the threat of prosecutions to force bank concessions, which in turn may lead to more resignations by top executives, says Oxford Analytica. Chief Executive).

Outsourcing 11

Outsourcing Altman Forrester PR 11

Harvard Business Review

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. A 2017 Forrester Research study indicates that digital natives prefer short bursts of information, often in visual formats, and they think phone calls are tedious and disruptive.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

APRIL 18, 2011

Whether firms call the position Chief Customer Officer (CCO) or some other label, these individuals serve as top executives with the mandate and power to design, orchestrate, and improve customer experiences across the ever-more-complex range of customer interactions. Senior leaders are in a new position. Consider one example.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

DECEMBER 16, 2010

You don't often attend an NFL game to bring home a profound insight about marketing. But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing. is an old chestnut of the marketing world.

Forrester 15

Forrester Retail Media CEO 15

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 16, 2014

Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. An early mover was Forrester Research, which appointed Steve Peltzman CBTO in 2011.

CIO 9

CIO Information Technology Forrester Technology 9

Harvard Business Review

JULY 31, 2012

Many marketers and salespeople believe they are in a selling war against their direct competition. Here's the root cause of the problem: most marketing and sales efforts focus on the wrong messaging and therefore do not stimulate the correct part of a prospect's brain. The status quo problem is actually a sales messaging problem.

Forrester 14

Forrester Benchmarking Storytelling Godin 14

Harvard Business Review

JULY 14, 2016

While most executives are pros at managing change, digital transformation is a much deeper change than the usual process or system update. For example, increasing your marketing spend for digital channels or upgrading internal communication systems. Are you really bought in, and is your team? You manage what you measure.

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

OCTOBER 5, 2011

But most executives see the rapidly evolving internet space as just one more issue to be navigated. The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. McQuivey, the author of Digital Disruption , agreed to answer this skeptic’s questions about HoloLens, why it matters, and why executives should pay attention. This one comes to mind.).

Forrester 8

Forrester Technology Execution Automotive 8