Execution Forrester Marketing Technology 
Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.
Rich Gee Group
JANUARY 8, 2011
home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? Lately, I find as each month progresses, I am leveraging the old basics of business and office technology less and less.
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Modern Servant Leader
JANUARY 17, 2013
Social Executives: 94% said C-suite social media participation enhances a brand image. The Digital Marketer: Benchmark & Trends Report 2012. Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion. Why is SoCoLoMo important? Social Media.
Eric Jacobson
JANUARY 4, 2021
Mangers, leaders, and CEOs are grappling with the same—noisy toddlers, spouses who are also navigating unprecedented schedules, faulty technology, etc. But as you grow, you’ll need specialists on the team: great salespeople, creative marketers, and robust techies. which has given employers a deeply humanistic view of those they manage.
Chart Your Course
DECEMBER 28, 2017
It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Another result of the tightening labor market is that employers will get serious about upskilling their own people.
Harvard Business Review
JULY 17, 2014
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.
Harvard Business Review
APRIL 17, 2015
“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.
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