Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

AUGUST 14, 2012

I think Penney's executive team believes people want one low price, but it's clear that they failed to investigate" what their existing customers actually want. Forrester). It's easy to get caught up in the excitement of new technology trends, and big data is among the hottest. BUT ALL THE COOL KIDS HAVE ONE.

Forrester 13

Forrester Metrics Call Center Fashion 13

HR Digest

JANUARY 19, 2023

The HR Digest: Workiva was recognized as one of the “Bes t Workplaces in Technology 2022”. Emily Forrester: Workiva’s values-based culture is really what drives our success as an award-winning place to work. A key part of being successful in the technology field is how well you can innovate.

Motivation 59

Motivation Forrester Succession Human Resources 59

Harvard Business Review

JULY 16, 2014

Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. With the cloud, business units can take responsibility for their own technology.

CIO 8

CIO Information Technology Forrester Technology 8

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

SEPTEMBER 11, 2017

They should employ objective-based planning and start by prioritizing the work that needs to get done separately from whether it’s executed by a full-time employee or external talent. Platform Adoption Identify and implement an appropriate technology solution to support the identification, sourcing, and management of independent labor.

Content 8

Content Katz Forrester Budgeting 8

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. But most executives see the rapidly evolving internet space as just one more issue to be navigated. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

JULY 14, 2016

While most executives are pros at managing change, digital transformation is a much deeper change than the usual process or system update. Most companies target digital transformation and end up with digital upgrades, using digital technology to increase efficiency or effectiveness at something your firm is already doing.

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

JULY 17, 2014

This has spurred re-thinks that include changes to key executive relationships. Forrester Research recently published a case study describing how USAA’s new partnership between marketing, finance and analytics has helped deliver better business insights. It’s completely reframed the conversation.”

Finance 9

Finance Marketing P&L ROI 9

Harvard Business Review

APRIL 26, 2011

My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 14

B2B Airlines Travel Stage-Gate 14

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. McQuivey, the author of Digital Disruption , agreed to answer this skeptic’s questions about HoloLens, why it matters, and why executives should pay attention. This one comes to mind.).

Forrester 8

Forrester Technology Execution Automotive 8