Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Skip Prichard

JULY 19, 2021

Captain Mark Brouker, retired US Navy , is a wealth of practical leadership wisdom gained from his military career as well as his experience as a professor, executive coach, and speaker. A few months prior, I had been selected to be executive officer, or XO (Chief Operating Officer), of U.S. Naval Hospital Rota, Spain.

Leadership 132

Leadership Crisis Learning-by-Doing Team 132

Harvard Business Review

APRIL 18, 2011

Whether firms call the position Chief Customer Officer (CCO) or some other label, these individuals serve as top executives with the mandate and power to design, orchestrate, and improve customer experiences across the ever-more-complex range of customer interactions. About one quarter of these CCOs formerly held operations positions.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

SEPTEMBER 11, 2017

To fully enable a new vision of the future, organizations must make changes in five key business areas: Planning and Budgeting If organizations have easy access to—and indeed rely on—external talent, they can tackle new opportunities, experiment more nimbly, and operate in new areas.

Content 8

Content Katz Forrester Budgeting 8

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 14, 2016

Such a high failure rate isn’t surprising, as leaders are trying to create entirely new competencies and wedge them into an organization with strong legacy cultures and operating models. While most executives are pros at managing change, digital transformation is a much deeper change than the usual process or system update.

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

APRIL 26, 2011

That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 14

B2B Airlines Travel Stage-Gate 14

Harvard Business Review

DECEMBER 16, 2010

The panel included Jeff Levick from AOL, Cindy Jeffers from Huffington Post, Chris Stutzman from Forrester, and me. In the early 1990s, Scott Cook made every executive spend a day a year fielding customer calls about Quicken and QuickBooks. Still, most companies don't operate by the Golden Rule.

Forrester 15

Forrester Retail Media CEO 15