To Size Up Your Market in India, Look Twice
Harvard Business Review
JULY 12, 2012
I quit my comfortable job in NYC with McKinsey & Co. Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. in the summer of 2007, and landed back home in Mumbai to start a new venture.
Let's personalize your content