Coaching Tip

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Slow Decline of Eastman Kodak due to an Inability to Reinvent

Coaching Tip

The film giant gave us the "Kodak Moment," which persists as the quintessential photographic experience even though in today''s digital camera age "selfies" on smartphones are a major factor. That is why it has been so difficult to change Kodak''s corporate culture from film-based imaging to digital imaging. . Kodak Focus on Film.

Film 144
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Fujifilm Succeeded Where Kodak Failed

Coaching Tip

This is CEO Shigetaka Komari's own story of why Fujifilm succeeded where Eastman Kodak failed with hard-won lessons for managers and employees everywhere. Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. The difference was not just in sales.

Film 70