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4 Ways Social Media Marketing Can Benefit Brick & Mortar Retail Stores

Strategy Driven

Brick & mortar retail stores are a vital part of the communities in which they exist. You can even take it a step further and film 10-plus-minute videos where you review products or provide educational information to viewers. By having an established storefront, they’re able to interact with the people who pass by on a daily basis.

Retail 87
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Minimalism: Doing More, with Less

In the CEO Afterlife

Minimalism: A Documentary About the Important Things is a film following two men, who have titled themselves “The Minimalists,” on a 10-month tour across America promoting their book Everything that Remains. I recently read this editorial by Jacob Carey in The Concordian. Others live in minimalist homes about the size of a typical bedroom.

Ryan 168
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Using Smartphones For Cheap Medical Diagnostics

The Horizons Tracker

The paper describes how silicon chips can be coated onto special film, and when photographed by a smartphone used to detect everything from drugs in our blood to bacteria in water. New research from Vanderbilt University underlines the potential for smartphones to empower powerful diagnostic testing.

Film 72
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Quotes And Leadership Lessons From Ocean’s 8

Joseph Lalonde

A Reel Leadership Article There have been many classic heist films in the history of cinema. Heist films are all about a team pulling off an impossible job. You will get a great heist film with the movie. This is a high-end retailer. They rob a bank, steal a bunch of cars, or knock over a casino.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Jeffrey, How do I overcome the “price issue” when the retailers only concern is to buy a cheaper product so they can enjoy a fatter margin? Best regards, Jeffrey. Walt, Answer: Your premise in incorrect.

Retail 67
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Build A Buzz Around Your Business And Profits Will Soar No Matter What

Strategy Driven

In the film industry, movies are products. It needs to shine on the high street, particularly if you are part of a retail company. We have already mentioned how the film industry uses marketing events to create a buzz. For business owners, it is interesting and useful to consider what makes a new movie successful.

Film 50
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View from the 40th Floor: The Technology Multiplier

Decker Communication

The emotional impact will be much greater than in the print medium because that’s the nature of the film (video) medium. (See details and references above – and on most of our blogs for that matter.) Business executives can no longer work only in offices and come out at meetings and conventions like they could 40 years ago.