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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

It requires a new set of tools: a more open and flexible mind-set, significant process changes, as well as new technology and infrastructure. Big financial services companies are challenged when it comes to connecting with younger consumers, particularly about personal finance. The New Tools of Marketing. Insight Center.

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A New Way for Entrepreneurs to Think About IT

Harvard Business Review

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. Microsoft, IBM, and Google offer similar services.

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IT Doesn't Matter (to CEOs)

Harvard Business Review

million records), Wyndham Hotels (600,000 credit cards), eHarmony (1.5 Social media is now part of the security picture too: Between Q2 and Q4 in 2012 the number of Twitter accounts grew 40%, but the growth was accompanied by hacks such as those at The Associated Press, the FT, Human Rights Watch, France 24, the BBC, and Burger King.

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The Buzz on Green Business in China

Harvard Business Review

Each morning at my hotel I received the China Daily , the countrys main English-language newspaper. Each morning at my hotel I received the China Daily , the countrys main English-language newspaper. Besides the meeting itself, I was struck by the considerable focus on green issues in China.

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21 Home-Based Business Ideas & Tips for Starting a Business from Home

Miles Anthony Smith

Term loans , SBA loans , lines of credit and invoice financing are just a few of the options available to small business owners. These days networking involves attending events and meetings or tapping into social media interactions. Finally, use some productivity apps and tools to keep you focused on your business and meeting goals.

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