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Why Knowing Your Customers’ Needs is Key to Business Success

Strategy Driven

These insights reveal their motivations, enabling you to create appealing marketing campaigns and products. Behavior: Assessing customer behavior, such as purchase habits, brand loyalty, and product usage, provides valuable insights into their interaction with your business.

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5 Leadership Lessons for Every Entrepreneur

Strategy Driven

Entrepreneurs need to be able to lead their teams and motivate their employees. Secondly, understanding the problems faced by the customers and solving those problems through your product or service will create brand loyalty. However, the most important duty associated with entrepreneurship is leadership.

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Why Mission Statements Fail

LDRLB

And we know the research, purpose-driven companies have more motivated employees, they have an easier time recruiting top talent, they drive that top talent to great performance. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores.

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Why Mission Statements Fail

LDRLB

And we know the research, purpose-driven companies have more motivated employees, they have an easier time recruiting top talent, they drive that top talent to great performance. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores.

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For the L of It: Leadership and Love

The Practical Leader

As someone in a focus group quipped, “The most dangerous place in this organization is at the exit door around quitting time. But you cannot buy enthusiasm… you cannot buy loyalty… you cannot buy the devotion of hearts, minds, or souls. They had a very large number of disengaged people. You must earn these.”

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Attract and Keep A-Players with Nonfinancial Rewards

Harvard Business Review

According to the Center for Talent Innovation (CTI) , money is not the major motivator among college-educated workers. Many of these don't cost a dime but pay off in increased engagement, loyalty, and willingness to go the extra mile. The good news? They may not have to. What are some of the solutions that have worked for you?

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Engage Employees Using Customer Service Tactics

Harvard Business Review

In my view, it boils down to a startling disconnect between how companies try to promote engagement and what truly inspires and motivates employees. These efforts earn these companies deep, long-lasting customer loyalty. It shouldn't be surprising that the same basic techniques for earning customer loyalty also work with employees.

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