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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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Are You Planning for When the Storm Passes?

Lead Change Blog

Then, I have a few who see this as a passing storm, which requires clear thinking and planning for when their company emerges from that storm. Some questions to open up your thinking. What additional products and services might previous or future clients be in the market for post-pandemic? It can’t be controlled.

Planning 191
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8 Ways You Can Improve Your Strategy & Leadership Skills to Scale Your Business

Joseph Lalonde

They suppose business to solely involve strategies, planning, and implementation, while they sideline effective leadership. They include: Market research: market research helps you to study your business’s industry, customer needs, product supplies, and specific changes in the market. Set Achievable Goals.

Strategy 194
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Culture is the Way: 5 Steps to Building a World-Class Culture

Leading Blog

Culture serves as the internal compass for an organization’s fundamental beliefs, how the organization behaves daily, and its level of market performance. Take a bottom-up approach. Culture needs to be top-down directed but then bottom-up created.” Nothing makes up for poor leadership. Lukewarm leadership buy-in.

Class 326
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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Let’s now look at the 6 effective digital marketing tips for entrepreneurs.

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A Comprehensive Guide to Marketing Your Business at Trade Shows

Strategy Driven

If you’re a business owner, then there’s a good chance that you’ll eventually want to market your company at a trade show. However, marketing your business at a trade show can also be challenging if you don’t know what you’re doing. What is A Trade Show, and Why Must You Market Your Business There?

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Structure Sales Compensation Plans That Can Fire Up Your Employees

HR Digest

Salary and wages are simple compensation plans that let us know what to expect—a standard amount at the end of every pay cycle. Sales compensation plans take a lot more work to get right. Sometimes these are given as additional bonuses for good performance, while other times these are tied into entire salary compensation plans.