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Mars Incorporated: A Sweet Place to Work

Coaching Tip

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., For example, a typical Mars plant manager influences associates by his or her ability to pace development of operational systems and innovative approaches. Mars, who died in 1934. It doesn't work that way elsewhere.

Forrester 130
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Integrated Marketing and Social Networks

Coaching Tip

gutted by the Internet, threatened by electronic books and plagued by inconsistent management - filed for Chapter 11 bankruptcy protection today, 40 years after Borders started as a used bookstore on South State Street here in Ann Arbor, MI. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. Borders Group Inc.,

Marketing 102
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Managing Social Technology By Stages

Harvard Business Review

The questions I get from management about social applications are varied. How do you manage all this? How can we prove to management that all these social applications are paying off? Crucially, the right strategy here is not to put all the social efforts under one manager.

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Leadership Lessons from the Navy

Skip Prichard

However, during a crisis, the behaviors of the leader have enormous influence. As such, turbulent times are tremendous opportunities for leaders to influence morale – and consequently improve trust and team performance – in profound ways. That boss was Admiral Forrest Faison, and he was Commander, Navy Medicine West (NMW).

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem.

B2B 18
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The Rise of the Chief Customer Officer

Harvard Business Review

They have power and influence resources. Three-fourths of those we examined sit on the executive management team within the company. Even if their teams are small, their voice on the executive management team means they have influence over how the company prioritizes and spends resources.

B2C 14
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Users Are the New Growth Engine

Harvard Business Review

Forrester Research predicts that by 2012 half of all consumer purchases will be either transacted online or digitally driven in some way — influenced by search, social media, or emerging digital platforms like location-based services and digitally augmented store environments.