Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.
Modern Servant Leader
JANUARY 17, 2013
eCommerce Influence: By 2016, more than half of the dollars spent in US retail will be influenced by the Web. Influence on Retail: By 2016, $689 Billion will be influenced by mobile retail. In all key decisions, consider how these digital trends will influence the future. Deloitte: The Dawn of Mobile Influence.
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Harvard Business Review
JUNE 3, 2011
Companies adopting social technologies externally and internally can expect great value from energizing brand advocates and streamlining business practices. He is senior vice president, idea development, at Forrester Research. These social applications are springing up all over the company. How do you manage all this?
Harvard Business Review
NOVEMBER 8, 2016
Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem.
Harvard Business Review
JUNE 9, 2011
Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it's going to be big. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer).
Harvard Business Review
JUNE 27, 2013
In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?
Harvard Business Review
JULY 3, 2012
It's easy to assume the rise of state-owned wealth funds would have a dampening effect on innovation; that government investors are more likely to fear disruptive influences than to promote them. Unprompted Advice for the Service Desk (Forrester Blogs). Au contrare, notes Joshua Kurlantzick. to Airbus in Europe. to Airbus in Europe.
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