Strategy Driven

MARCH 15, 2023

It’s not uncommon for retail stores to introduce customer loyalty programs – examples include Amazon Prime and Starbucks Rewards – or use marketing tools, e.g., ReferralCandy. Leverage customer trends and marketing forecasting to improve your advertising campaigns. Well-trained sales reps will easily achieve their daily goals.

Retail 106

Retail Tips Succession Management 106

Chart Your Course

DECEMBER 28, 2017

For years, we have heard employers say, I hire for attitude and train for aptitude. That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. More companies will hire for soft skills and culture fit. .

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 19

B2B Forrester Media Content 19

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. How technology is changing the design and delivery of care. Health Care’s New Frontier. Sponsored by Optum.

Health Care 10

Health Care Forrester Policies Tactics 10

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

Quinn 14

Quinn Execution CFO Forrester 14

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

SEPTEMBER 28, 2012

As a frequent traveler, you'd think my credit cards would be accustomed to booking planes, trains, and hotel rooms. Cory offers a technological fix for this problem, but here's a simpler one: when your bank calls you, hang up and call them back, using the number on the back of your card. TO CURSE, PLEASE PRESS "1".

Forrester 8

Forrester Banking Ryan Hotels 8