Fundamental Management is Fundamental Psychology
Tony Mayo
FEBRUARY 9, 2010
– Psychology Page 16-22 By Schacter, Gilbert, & Wegner See also, Influence: The Psychology of Persuasion , on this blog. Third, people have an accuracy motive, or a desire to believe what is true and to avoid believing what is false. As we shall see, most forms of social influence appeal to one or more of these motives.
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