Harvard Business Review

JANUARY 19, 2012

I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). Nancy Keates wrote an article in the Wall Street Journal that appears to point to a trend in the world of American culture, consumers, and commerce. Let's call it a trend." Keates certainly believes there's a trend here.

Trends 13

Trends Glocalization Advertising Godin 13

Harvard Business Review

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Lack of early-stage capital remains a top challenge to the industry’s growth, according to last month’s Global Impact Investor Network survey of 158 impact investors.

Entrepreneur 15

Entrepreneur Glocalization Survey McKinsey 15

Harvard Business Review

JULY 23, 2013

Despite the truth of most of these observations, "Go Crazy" is part of a global campaign originated for Coke by Ogilvy Brazil. The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." It''s not easy to do, however.

Brand 8

Brand Globalization Advertising Storytelling 8