Leading Blog
JULY 19, 2019
How true disruptors use innovation, including digital, to grow the market and create new business models. Or else, you took on the hard work of growing the entire market. It can drive new business models, open up adjacent products and help you grow the whole market. You took away share from competition or they took it from you.
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Mark Tercek – President and CEO, Nature Conservancy – world leader in global conservation. World Economic Forum – Global Leader for Tomorrow. Former Chairman and Chief Executive Officer Global Debt Registry (MHR). Co-author: Predictable Magic. Non-profit CEOs.
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Harvard Business Review
JUNE 19, 2012
Old thinking: Take existing products created for rich customers in developed markets and scale them down for emerging markets. New thinking: First develop innovative solutions that work for customers in poorer emerging markets, and then apply those innovations globally.
Harvard Business Review
DECEMBER 15, 2010
The Marketing Challenge. Kudos to Vijay Govindarajan and Christian Sarkar for taking a moment to reflect on Affordable Housing Institute founder David Smith's observation that markets alone will never successfully house any nation's poorest people. and global organizations that work with the Rapid Results Institute.
Harvard Business Review
OCTOBER 16, 2012
We in the West tend to think of innovation as the next, new, shiny, tech, globally-accepted thing. But in emerging growth markets, new access to even existing technologies (e.g., But in emerging growth markets, new access to even existing technologies (e.g., Consider mobile devices in Africa.
Harvard Business Review
MAY 8, 2012
Similarly, Japan's automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) As Fujio Ando, senior managing director at Chibagin Asset Management suggests, "Japan's consumer electronics industry is facing defeat. the United States.
Harvard Business Review
DECEMBER 14, 2011
As my colleagues noted in a Harvard Business Review article earlier this year, the extremes in most Asian markets are well served. That latter figure would constitute about 60% of global middle class spending (compared to 20% in 2009). Tuck Professor Vijay Govindarajan calls this reverse innovation. The race for the middle.
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