Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
It turns out, where there is money to be made, self-interest prevails, thus trumping cooperation in the process. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. As management professors Adam M. Brandbenburger and Barry J. Focus on building something new.
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