Remove Goal Remove Management Remove Metrics Remove Stage-Gate
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Match Your Innovation Process to the Results You Want

Harvard Business Review

It tends to be short-term, uses familiar (traditional) metrics and development systems like Stage Gate. Management involvement tends to happen only when the ideas are "ready" to be pushed up and sometimes even that isn't necessary. Because consensus and familiar metrics are death to breakthrough.

Process 15
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The answer to that depends on your goals, budget, etc., They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Not every company should be focusing on a blog right out of the gate.

Marketing 105
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Innovation's Nine Critical Success Factors

Harvard Business Review

Note: This post was written with Mark Sebell and Jay Terwilliger, managing partners at Creative Realities, Inc., a Boston-based innovation management collaborative. Visible senior management involvement. So Stage-Gate models can unintentionally kill potentially big ideas. Old models don't work.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.