Goal Marketing Mix Price Technology 
Harvard Business Review
AUGUST 14, 2012
You need to reflect on your business situation and goals and consider only the initiatives that will offer the highest impact. Marketing mix portfolio modeling. Loyalty and lifetime value-based pricing. For example, customer data and analysis can help you to acquire new customers, or help keep old ones.
Harvard Business Review
MARCH 18, 2013
Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. How do you put a price on a set of words that defines a company or a brand? And we invest heavily in digital marketing technology.
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