Goal Marketing Porter Strategic Planning 
Harvard Business Review
DECEMBER 8, 2011
I just finished a two-year project looking at Michael Porter's most important insights for managers. Understanding Porter's strategy fundamentals will help you to avoid them. Confusing marketing with strategy. But as important as it is to have insight into customers' needs, don't confuse marketing with strategy.
Harvard Business Review
DECEMBER 22, 2011
Michael Porter, the world's leading authority on competition and strategy, is sometimes the victim of his own success. My premise in writing Understanding Michael Porter was very simply that clear strategic thinking is essential for any manager in any setting, and Porter's work lays out the basic principles and frameworks you need to master.
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