N2Growth Blog

JANUARY 16, 2011

While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure.

Brand 325

Brand Brand Management Blog Media 325

Harvard Business Review

MARCH 31, 2016

As Bill Gates once famously said , “A great lathe operator commands several times the wage of an average lathe operator, but a great writer of software code is worth 10,000 times the price of an average software writer.” Establish your performance metrics. Identify who you can’t live without. Train managers.

Metrics 8

Metrics Price Policies Software 8

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. Pep Boys, a US auto parts store chain, reports in its proxy statement that customer metrics are now an important part of its executive compensation system. Truly reliable feedback and metrics. Is your data set sufficient to reduce statistical variation?

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

NOVEMBER 29, 2017

We tried to simplify this by creating a security help form on our intranet as well as offering tours of our Global Security Operations Center. In essence, we had achieved our goal of changing employee behavior and decided it would be better to allocate resources elsewhere. Recognize and reward engagement.

Workshop 12

Workshop Education Brand Participative 12

Coaching Tip

SEPTEMBER 10, 2011

Passion is not yelling or being wild; it is simply caring deeply. The corporate mission statement is further clarification and definition for your dreams and vision and assures you that your goals are aimed at the right target. Goals convert vision/mission into energy. A goal must have these characteristics: 1.

Mission Statement 135

Mission Statement Goal Energy Wilde 135

Harvard Business Review

DECEMBER 17, 2014

That could be any number of metrics — revenues, profits, total return to shareholders, or some combination — but for purposes of this discussion we’ll focus on revenues.). The overall goal here is insight not precision, so our final piece of advice is not to spend much time on this effort. Setting the growth target.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

DECEMBER 20, 2011

Increased demand for transparency and its close partners, (a) the quest to define and develop useful sustainability metrics and (b) the growing sustainability data explosion. The goal: to reduce negative environmental and social impacts of the $1.4 The greening of the supply chain. Big organizations keep asking more of their suppliers.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15